60 Second Proposal

Input Example

A marketer proposing a 30-day ad campaign for an e-commerce skincare brand

Output Example (Based on Inputs Above)

1. Project Overview

   The goal is to drive consistent, profitable customer acquisition for your e-commerce skincare brand through a focused 30-day paid advertising campaign. Based on your current growth stage, there is an opportunity to improve both traffic quality and conversion efficiency by refining targeting, messaging, and creative strategy. This campaign will be designed to generate immediate sales while also building a foundation for scalable, repeatable ad performance.

2. Proposed Solution

   I will develop and execute a 30-day paid ad campaign across Meta (Facebook/Instagram) and/or TikTok, focused on high-converting creatives, clear offer positioning, and continuous performance optimization. The strategy will combine direct-response ads for immediate revenue with structured testing to identify winning audiences, hooks, and creatives that can scale beyond the initial campaign period.

3. Scope of Work

   • Campaign strategy and funnel setup
   • Audience research and targeting strategy
   • Ad creative direction (hooks, angles, messaging)
   • Copywriting for all ads
   • Campaign build and launch (Meta and/or TikTok)
   • A/B testing across creatives and audiences
   • Ongoing optimization (budget allocation, performance tuning)
   • Weekly performance reports with insights and recommendations

4. Timeline

   Week 1: Strategy, research, creative planning, and campaign setup

   Week 2: Campaign launch and initial testing phase

   Week 3: Optimization and scaling of top-performing ads

   Week 4: Performance refinement and final reporting with next-step recommendations

5. Pricing & Structure

   Flat project fee: $3,000 for the 30-day campaign

   Includes full strategy, setup, management, and reporting

   Ad spend is separate and paid directly by the client

(Optional structure)

• 50% upfront to begin
• 50% upon campaign launch

1. Why Me

   I specialize in performance-driven marketing for e-commerce brands, with a focus on turning ad spend into measurable revenue. My approach prioritizes speed of testing, clarity in messaging, and disciplined optimization—so we’re not guessing, we’re learning and improving every week. I focus on outcomes, not just activity.

2. Next Steps

   If this looks aligned, I’ll send over a simple agreement and onboarding questionnaire to get started. From there, we can begin research and campaign setup within 48 hours.

3. Closing Statement

   This campaign is designed to do two things: generate immediate results and uncover the growth levers your brand can scale long-term. If that’s the outcome you’re looking for, I’m ready to get started.